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Marketing and Promotion

BSEAC believes that marketing and promotion is not merely about media control. Mass propaganda is anyhow easy, but it usually turns out to be a waste of money and effort. In most cases, the key is how to reach and effectively influence the right end-customers or clients.

BSEAC's dissemination and public promotion efforts always start from establishing a database for the primary target population, which is identified through systematic research and extensive contacts and relationships. This job is tedious, effort intensive, but has proven to be critical in the success of the entire dissemination and promotion endeavor.

BSEAC has a well-established platform that can act as a focal point for the circulation of news and information, thanks to its long-term friendly relations with massive media including newspaper, magazine, TV station and news portal. Besides, BSEAC knows how to integrate the traditional media with new marketing instruments in the internet era, so as to provide a timely, cost-effective package solution to increase public awareness, build brand image and affect the primary target group.

BSEAC Dissemination Platform

Quantitative Approach:
  - newspaper
  - magazine
  - TV station
  - ICP (news portal)
  - Group email
Qualitative Approach
  - directional / reaching a specific target group, e.g. senior managers of software and IT companies
  - focus group press release

 


 

  Beijing Software Enterprise Advisory Center
 
北京软协企业管理顾问中心

Tel: +86 10 65519637/38/39/40
Fax: +86 10 65512011
E-mail: bseac@bseac.com, bseac@126.com