The Chinese market is vast and complex. Moving quickly from a centrally planned economy towards a market-led economy, China still differs in many ways from any developed markets. Entry into this market, while attractive due to the sheer size of the country, can be very challenging due to the complexity and diversity of the marketplace. Lack of reliable market information can make even the most elementary decisions difficult.

BSEAC fully understands the business and cultural differences between China and developed markets. Through clear, concise and actionable analysis, BSEAC is able to give its clients essential insights for their market entry strategies and investment/ business development decision-making. BSEAC's advices on marketing strategies is always practical and proven effective by the follow-up market entry activities of the client.

BSEAC boasts the following unique strengths :

		Proven records of quality works for world-class clients
		Extensive research network covering all major cities across China
		Adaptation to the industrial standards set by ESOMAR, MRA & CASRO
		Team members with diverse global backgrounds, extensive market research experience, and strong local knowledge

Research Process and Methodology

With its own well-established research process and a practical research methodology, BSEAC ensures that it understands the client's requirements and keeps in close contacts with the client at every main step of the research so as to provide a genuine customized report to meet the complete satisfaction of the client.

BSEAC's research process is as shown in the table below:

1.	Action plan Team forming and work assignment Milestones and approach
2.	Data gathering Secondary data collection (Desk research)   - Statistics from Statistics Departments of governments - Statistics and study reports from industrial association and organizations - Profile and financial statement from industrial supervising departments of government and stock exchanges - Intensive desk research from a great variety of data resources Primary data collection   - Telephone interview - Focus group meeting - Questionnaire survey
3.	Data transformation Data consolidation and analysis Report drafting
4.	Intermediary progress reporting 60% - 80% of the research report delivered for review Review and feedback from the client
5.	Draft report and revisions Submission of draft report Continuous revisions based on client's feedbacks
6.	Final report delivery 100% project completion 100% customer satisfaction

Research Methodology:

BSEAC has three basic approaches to a market research:

1.	Qualitative:
	In-depth interviews Executive meetings Focus group discussions
2.	Quantitative: Telephone interviews Mail surveys Online surveys
3.	Desk Research: Market intelligence study Preparation of research design Secondary data collection